Few artists in recent memory have made the impact of Peggy Gou. Already an icon of club culture and fashion, Gou’s creative instincts and curious spirit could have led her down many paths: designer, pianist, writer, or editor. Instead, as one of the world’s most recognizable DJs, founder of the music and design label Gudu, and a keen collaborator with a family of distinctive creatives, Gou has distilled each of these passions into a celebration of Electronic music and alternative culture. This personal vision connects with people everywhere.

Having studied in London and experienced the inspiring glory years of the much-missed club. Since those days, Gou has paid tribute to electronic music’s history while adding her own personality. Gou’s natural feel for the warmth, joy, and freedom of house and techno’s legacy led to a run of irresistible releases that quickly became international hits: Gou Talk, It Makes You Forget (Itgehane), Starry Night, and Jigoo (with US house music legend Maurice Fulton), earning acclaim from Pitchfork, Billboard, The Guardian, Vogue, the New York Times, and FADER along the way, in addition, Peggy is on the cover of magazines across both music and fashion.

These iconic tracks and their playful, unmistakable MPC rhythms and irresistible melodies. This success has led to tours at many top clubs and festivals around the world, from Glastonbury to Dekmantel, De School to Printworks, alongside her own personally curated ‘Pleasure Gardens’ – a one-day festival in London’s leafy Finsbury Park.

Gou’s triumphant and timeless DJ sets speak fondly to an open-ended musical philosophy, energized by a diverse range of influences, from J Dilla to Patrick Cowley, the Yellow Magic Orchestra, through to DJ Sotofett. Her singular sound is one that can veer seamlessly and creatively between pumping techno, playful house, and more abstract compositions.

Demonstrating her skill at selecting music, Gou was featured in the renowned DJ-Kicks series in 2019, featuring original cuts and remixes from Aphex Twin, Kode9, Andrew Weatherall, and Pearson Sound, alongside her own opportunity to present a new track, ‘Hungboo’. Upon release, Crack Magazine recommended Gou’s mix as

2019 also saw Peggy asserting her status as a truly independent artist by launching her own label, Gudu Records. The name honors both her Korean roots and loyal fans, fanbase, and its double meaning as a pun for “Peggy Gou does” highlights both the playfulness of Gou’s approach to her creative pursuits and the work ethic that has helped her carve out a unique space in the culture.

Beginning with her scene-conquering ‘Moment’ EP and its accompanying music video, Gudu has already amassed releases from established electronic luminaries such as DMX Krew and the aforementioned Maurice Fulton (with whom Peggy collaborated on the track Jigoo for his ‘Earth’ EP), and next wave talents such as London’s JRMS and Italy’s charismatic Brian De Palma. Gou’s ambitions for the label are limitless, with plans to further discover new talent from around the globe, reissue rare & out of print records that have influenced her sound, and collaborate with iconic & influential producers with whom she has forged strong bonds since her emergence on the scene.

In the meantime, she is hard at work in the studio, working on a debut album that promises to be one of the most exciting LPs of this nascent decade.